Hup Hup Hooray!

As Amsterdam gears up to celebrate its remarkable 750th anniversary in October 2025, the city is a vibrant tapestry of history, culture, and innovation. This monumental milestone isn't just about looking back at seven and a half centuries of growth from a small fishing village to a global metropolis, but also about embracing the future. And what better way to mark such an occasion than with a sweet treat that bridges cultures and brings joy to the masses? Enter Dunkin', with its growing presence across the Netherlands, offering special promotions that perfectly align with the celebratory spirit.

Amsterdam's 750th anniversary is a year-long extravaganza, having kicked off in October 2024 and building to a crescendo on October 27, 2025. The city is alive with events, exhibitions, and activities designed to showcase its rich past, dynamic present, and visionary future. From the "Festival Op de Ring," which will transform the A10 ring road into a car-free zone filled with music, art, and activities on June 21, 2025, to the grand maritime spectacle of SAIL Amsterdam in August 2025, there's something for every Amsterdamer and visitor to enjoy. Cultural institutions like the Rijksmuseum and Van Gogh Museum are hosting special exhibitions, and community events are blossoming in every neighborhood, emphasizing the city's diversity and inclusivity.

This spirit of celebration, of both heritage and contemporary life, finds a delicious parallel in the story of the donut, a treat with deep roots in Dutch culinary history. Long before it became an American icon, fried dough was a staple in the Netherlands. The ancestors of modern donuts, known as "oliekoeken" or "oliebollen" (meaning "oil cakes" or "oil balls"), were enjoyed by Dutch communities for centuries. These delectable fried pastries, often filled with fruits and nuts, were a traditional delight, especially during festive seasons like New Year's Eve, where they are still a beloved treat today. When Dutch immigrants sailed to America in the 17th and 18th centuries, they brought their "olykoeks" with them, laying the groundwork for what would eventually evolve into the ubiquitous donut we know and love.

Today, Dunkin' has firmly established itself in the Netherlands, evolving from its initial foray in the 1990s to a significant presence with over 30 stores across the country. The brand continues to be a part of the Dutch culinary landscape, connecting with locals through its familiar flavors and expanding offerings.

In a gesture that ties into the city's monumental anniversary, Dunkin' Netherlands is offering special promotions designed to add sweetness to the celebrations. You can still enjoy the special online offer of a box of 12 donuts for a celebratory price of €22.95, an invitation for Amsterdammers to share in the joy and heritage that connects their city's past with a globally beloved treat. But there's even more reason to celebrate in-store this upcoming weekend! For Friday, June 20th, Saturday, June 21st, and Sunday, June 22nd, all Dunkin' locations in Amsterdam are featuring two fantastic deals: you can get Two Donuts + a Small Iced Coffee for just €7.50, or if you prefer a coffee-centric treat, Two Small Iced Coffees + 1 Donut for the same celebratory price of €7.50. These in-store deals are perfect for grabbing a quick refreshment while exploring the city, a break during your anniversary activities, or simply sharing a sweet moment with friends and family. Remember, these two specific offers are only available in-store and exclusively at Amsterdam Dunkin' locations for this weekend only.

These promotions provide a perfect opportunity for Amsterdam citizens and visitors to partake in the anniversary festivities in a tangible and enjoyable way. Whether it's a spontaneous treat after visiting one of the many anniversary exhibitions, a shared delight during a community gathering, or simply a moment of indulgence while reflecting on their city's remarkable journey, Dunkin's special offers add a touch of sweetness to this historic year.

The 750th anniversary of Amsterdam is a time for reflection, appreciation, and shared celebration. It's a moment to honor the city's founders, its resilience through the ages, and its continuous evolution. By connecting with local traditions and offering beloved, historically relevant treats, Dunkin' not only acknowledges Amsterdam's rich heritage but also invites its citizens to create new, sweet memories as they celebrate their extraordinary city. This year, as Amsterdam shines brighter than ever, a box of donuts from Dunkin' becomes more than just a snack; it's a piece of the celebration, a taste of history, and a shared moment of joy in a city that truly knows how to mark a milestone.