🍩 The Magic of Oz Meets the Taste of Dunkin': A Bewitching Partnership with WICKED: For Good! ✨

At Dunkin’ Benelux, we believe in more than just serving the best donuts and the perfect coffee. We are dedicated to creating magical moments, and over the past few weeks, we have done exactly that! We are immensely proud to announce the launch of our most recent, high-profile collaboration with Universal Pictures International Netherlands and Sony Pictures Entertainment in celebration of the highly anticipated film release of WICKED: For Good.

This is not just a partnership; it is a testament to our commitment to growing the Dunkin' brand within the Benelux region and forging strategic alliances that amplify our presence and relevance. Much like the unforgettable friendship between Elphaba and Glinda, we found a perfect creative match in this iconic movie event.

💚 Two Drinks, One Exclusive Donut: The Flavors of Oz 💖

To celebrate the legendary journey of the Witches of Oz, our dedicated teams in the Netherlands and Belgium joined forces to create something truly special. Inspired by the iconic colors of Elphaba (green) and Glinda (pink), we developed two custom beverages and an exclusive donut that perfectly capture the essence of the film:

• The Wicked Pink Refresher: A sparkling, pink refreshment, just as glamorous and popular as the Good Witch of Oz.

• The Wicked Green Matcha: An enchanting creation reflecting the deep, emerald magic of the Witch of the West.

• The Wickedly Wonderful Donut: An irresistible treat that blends the best of both worlds, designed to complement any cinematic experience.

These limited-edition products are a festive tribute to the movie and have already generated an enormous buzz of excitement in our stores!

🎬 On the Red Carpet: Premiere Buzz in the Benelux

The pinnacle of this collaboration was our presence at both the Dutch and Belgian premieres of WICKED: For Good. It was an unforgettable experience to witness the excitement and enthusiasm of our customers and movie lovers firsthand.

The energy in the theaters, the pink and green carpets, and the joy on the faces of visitors enjoying our special products confirmed for us the power of this unique combination. It is inspiring to see how strongly our brand experience resonates when we partner with entities that not only possess global appeal but also seamlessly align with our vision and ambitions. The connection between Dunkin' and a cultural phenomenon like Wicked proves that we are a brand that is part of contemporary pop culture.

Ready for the Future: Strategic Growth

This campaign underscores our ongoing commitment to growth and innovation in the Benelux. Strategic partnerships such as this one, with industry leaders like Universal Pictures International Netherlands and Sony Pictures Entertainment, are crucial. They enable us to reach new audiences, increase our brand awareness, and prove that Dunkin' is the perfect companion for every special moment, whether it’s a movie night or just a daily treat.

We extend our sincere thanks to Universal Studios NL, Sony Pictures Releasing BE, and everyone who made this magical project possible. It was a pleasure to collaborate with such professional and creative teams.

Stay tuned, because this is just the beginning! We look forward to announcing even more exciting and relevant collaborations in the future that will propel our growth strategy in the Benelux forward.

Which bewitching WICKED: For Good item will you try first?